In 2017, Porsche delivered more than 71,000 vehicles in China. This represents an increase of ten percent on the previous year. For the second time in succession, this makes China the largest individual market for Porsche. The most popular model is the Macan, with around 8,500 deliveries in the first quarter of 2018. The largest percentage increase was achieved by the Panamera, which was up by around 680 percent on the previous year. There has also been a successful start to 2018 in China: With more than 18,600 vehicles delivered, the sports car manufacturer exceeded the results of the comparable period in the prior year by three percent.
The Porsche customers in China are particularly young when compared to the worldwide customer base – on average 20 years younger than European and American customers. The proportion of female customers in China is also relatively high (approx. 30 percent in China vs. approx. 20 percent in the USA and approx. ten percent in Germany). Chinese women show great interest in two-door sports cars in particular (42 percent of 911 drivers in China are female). There are also many customers who are motorsport fans. The Porsche Carrera Cup Asia is now the largest in the world.
The distribution network in China consists of a total of 103 Porsche Centers. With the opening of the Porsche Studio in Guangzhou, the sports car manufacturer crossed the 100 sales location threshold at the end of 2017. In addition, the sports car manufacturer has piloted new sales formats in China: The newly opened Porsche City Service Center in Shenzen offers customers an even more central location for a range of services for all models.
By opening the Porsche Experience Center Shanghai, Porsche is expanding the offering for customers and fans even further. The customer experience center, which is located in the immediate vicinity of the Shanghai International Circuit, offers a range of driving programs on different stretches of track.